Last Updated on 5 years by admin
Top leading UK game developers started adding COVID-19 safety tips in their titles.
Sniper Elite 4, Candy Crush Saga and Dirt Rally 2.0 are the games right now displays the message. Even the adds are focused on spreading the word to the gamers. “Stay home. Save lives.” is the main message they are focusing. Game developers thought they could help society by reminding people of their obligations to others.” and we believe this will be a positive approach at this time.
Also, Companies like Rebellion has offered advertising space for government campaigns to stand against COVID-19
Dirt Rally 2.0, which includes in Sony’s latest PlayStation Plus package, should give a high profile to the in-game adds during the coming weeks.
Also, the web research highlight and predicts millions of gamers will see the ads within its mobile games, which may include Farm Heroes Saga in addition to Candy Crush. Activision Blizzard’s London-based division has donated 230 digital advertising screens to display coronavirus related information
Different game developers will feature their promotions against COVID-19 in different ways as well.
Rebellion’s – will display the message on a screen shown before gameplay begins within its Strange Brigade and Sniper Elite titles
Codemasters – will display ads within the action; also they can remotely update the adds
Right now the developers use geo-targeted technology to limit the messages to UK based games, however, the game developers are planning to extend the initiative to European and American players soon with localised public safety information.
Apart from that, Department for Digital, Culture, Media & Sport also invites other 2000+ developers in the UK to join the effort. Stop COVID-19
